Offer Terms
We may offer discounts, rewards, coupons, exclusive offers, and other benefits to customers how join our loyalty program or participate in certain promotional campaigns. These offerings may constitute “financial incentives” or “bona fide loyalty programs” under State Privacy Laws (for simplicity, we refer to these offerings as financial incentives throughout this Privacy Policy).
Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. You can opt in to, or opt out of, our financial incentive programs at any time through the same means they are offered, or by contacting us through the contact methods described in the Contact Information section below. If you request that we delete Personal Information that is essential to providing you with the financial incentive, we will not be able to provide you with such benefits going forward. For example, if you ask us to delete your email address, we will no longer be able to email you discounts, coupons, or other exclusive offers or benefits.
The details of each financial incentive program are contained in the program offering. Our current programs can be found here. The financial incentives offered by Beyond Yoga from time to time in exchange for consumers’ Personal Information, such as identifiers (typically a promotional discount in exchange for an email address or for joining a member rewards program) are commonly percentage discount codes to be applied to a single purchase. The discounts may result in a range of savings to the consumer, depending on the details of the purchase, and are primarily offered to consumers as a way of introducing them to the Beyond Yoga product and brand, following which we are confident the quality of our products and service will turn a first-time purchaser into a loyal and delighted long-term Beyond Yoga consumer.
Incentives are not directly tied to, or exclusively based upon, a set value of any individual element of consumer data, but are reasonably based in good faith on the following considerations:
- Most individuals first experience our brand online and offering an incentive provides a unique opportunity for them to explore our products.
- The majority of Beyond Yoga’s marketing and advertising activities are done online, and email communications are a key part of reaching existing and potential consumers in a manner which they both expect and that allows for them to exercise choices about how or whether or not to be contacted.
- Discounts may also be affected by factors such as performance targets, geographic location, seasonality, and market trends.
The potential value to our business of any individual consumer’s Personal Information is dependent on a number of factors, including the ability to combine this information with a broader set of other consumers’ Personal Information, whether, and to what extent, a consumer takes advantage of or opts out of any offerings, and whether we are able to use the data as described here. Our ability to create any value from financial incentive programs is heavily based on the quantity of data ingested through these proprietary programs, and our ability to leverage it. The value of your Personal Information is reasonably related to the value of the offer or discount presented.