glowzone™ Press Release

Beyond Yoga Launches glowzone™, Blending Performance Innovation with Joyful Movement

The new collection introduces an all new proprietary performance fabric, validated by movement leaders and designed for high-sweat movemen

Beyond Yoga, the premium active lifestyle brand rooted in finding joy in the journey and progress over perfection, today announced the launch ofglowzone™– the brand’s first dedicated high-sweat performance collection and its most significant technical innovation to date. Designed to support higher-intensity movement without compromising the comfort,styleand confidence the brand is known for,glowzonemarks a pivotal category expansion for Beyond Yoga, further deepening its presence in the performance apparel market as demand grows for multifunctional, technically driven products.

Developed in response to consumer demand for apparel that could support everything from heated studio workouts and strength training to everyday movement, glowzone was engineered with moisture-wicking technology, four-way stretch, and UPF 50+ protection, all in a lightweight fabric designed to move without restriction or excessive compression. The result is a new expression of performance – one that delivers technical function while preserving the signature softness Beyond Yoga is known for.

glowzone™ is built around a coordinated system of fabrics and silhouettes that work together across intensity levels and use cases, balancing support, breathability, and ease of wear. The collection introduces both sculpted performance essentials and hybrid shapes, including seamless construction details and relaxed, away-from-body silhouettes that reflect how consumers are dressing for movement today. Key styles include:

“Seek Beyond is an invitation to embrace the joy of the journey—whatever that might look like,” said Nancy Green, CEO of Beyond Yoga. “This platform reflects how our community shows up: with openness, with heart, and with a deep belief that movement is more than just physical—it's how we grow.”

“This partnership with Beyond Yoga felt like such a natural fit,” said Issa Rae. “The Seek Beyond message mirrors the way I move through the world—choosing progress over perfection, and doing so with intention, joy, and humor. Writing the anthem was a chance to explore that spirit creatively, and I’m proud to help share it.”

“In a wellness space that can often feel prescriptive or performative, Seek Beyond offers something more human,” said Katie Babineau, Chief Marketing Officer of Beyond Yoga. “This is a movement rooted in real life, where vulnerability is strength, and growth looks different for everyone. Issa was the ideal partner to bring that vision to life. Her voice and creativity brought heart, humor, and truth to the anthem, and the movers all bring their own unique perspective to the story.”

High Waisted Midi Legging and Biker Short, designed with no center front seam for distraction-free movement, curved seams for a naturally sculpted fit, and a power mesh-lined waistband for supportive comfort.

Medium Impact Bra and Medium Impact Cropped Tank deliver best-in-class support for higher-intensity training, with built-in bras, removable pads, and rigorous testing focused on minimizing bounce.

Strappy Cropped Tank for lower-impact, high-sweat movement.

Hybrid Straight Leg Pant, a hybrid silhouette combining glowzone™ performance fabric at the waistband with our litewick TM woven fabric for a loose and flowy away from body leg silhouette, great for a studio-to-street fee.

"At Beyond Yoga, innovation starts with our community by listening to their needs.”said Nancy Green, Chief Executive Officer of Beyond Yoga. "glowzone represents an exciting milestone for our brand and is the result of a highly collaborative development process. Through ongoing customer feedback, wear testing, and iteration, our community helped shape every aspect of the collection, allowing us to create one of our most technically advanced performance collections to date while staying true to the comfort, style and softness that define Beyond Yoga.”

The campaign features movement leaders, long-time Beyond Yoga advocates, and entrepreneurs, including Hilary Hoffman, founder of SotoMethod, and Jada Covington, founder of FlowGoGirl, who embody the brand's philosophy of joy and progress over perfection.

The launch comes amid strong momentum for Beyond Yoga as the company continues to scale both its product portfolio and retail footprint. The brand achieved 37% growth on a reported basis and 45% on an organic basis in the fourth quarter of 2025, followed by 23% on a reported and organic basis in the first quarter of 2026. The majority of brand growth is now driven by category diversification, underscoring the success of Beyond Yoga's product expansion strategy and increasing consumer demand across newer categories. The brand has also continued to expand its reach and relevance among consumers, delivering double-digit brand awareness growth as it attracts new audiences and deepens engagement with its rapidly growing community.

In parallel with product innovation, Beyond Yoga continues to expand its retail presence with new store openings planned for Manhattan Beach, CA, Scottsdale, AZ, Denver, CO, and San Clemente, CA, alongside additional locations expected to be announced later this year. To celebrate the opening of its Manhattan Beach store, Beyond Yoga will launch Club Beyond Manhattan Beach on August 14, a multi-day community experience designed to bring together local consumers, fitness enthusiasts, and brand advocates. Programming will include a VIP fitness class and grand opening celebration for local fans, influencers and fitness ambassadors, as well as community workout classes.

The glowzone collection launches on July 21, 2026, and will be available at Beyond Yoga retail locations, select wholesale partners, and online at www.beyondyoga.com. Follow along at @beyondyoga.

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