Jodi Guber Brufsky (right)
Creator, Founder and Chief Creative Officer of Beyond Yoga. Growing up in the entertainment industry, Jodi felt the pressures of having to look a certain way. It was during her personal journey as a yoga instructor when she envisioned an activewear line that instilled a body positive message. This became the foundation of Beyond Yoga, a luxury athleisure brand that empowers women of all shapes and sizes. This concept continues to influence the overall vision, creative direction and design of the company. Jodi’s commitment to quality and functionality is central to what Beyond Yoga stands for, establishing the cornerstone for product development. Prior to Beyond Yoga, Jodi maintained a successful career as a Talent Agent at William Morris. She later co-founded a full-service public relations company. Today, Jodi continues to drive the mission and creative vision for Beyond Yoga.
Co-Founder and Chief Executive Officer of Beyond Yoga. Coming from the fashion world, Michelle realized the need for a body positive brand with pieces that flatter a wide range of women’s bodies. After creating her own line, she met and then partnered with Jodi to build Beyond Yoga. Acting as CEO since 2011, Michelle brings over a decade of experience in the retail industry with an extensive background and knowledge of design, production and sales. By expanding the distribution and product line, she has made Beyond Yoga a globally recognized brand with a body positive message. Michelle’s prior experience includes time spent at People Magazine, Harper’s Bazaar and Yahoo. She continues to lead the design team on concept, fit and quality testing to ensure that every piece supports women to live fully and confidently.